For owner-managed businesses, R10m to R100m revenue

Run your business with clarity and command.

I help owners interpret the results they are getting, imagine the results they want, and build the real-world actions that deliver them. Fixed-price monthly partnerships. No bloated firm. No vague quotes. You see the price before we ever speak.

One advisor, shaped by deal rooms, the bushveld, and a few hard seasons of his own. Limited client seats by design.

What owners get

  • Management accounts that actually tell you something
  • Board packs your board and funders respect
  • A strategy you execute, not a deck that gathers dust
  • A stronger leadership team around you
  • A trusted partner and sounding board for every stage of your business's evolution

You have a bookkeeper. You do not have answers.

Most owner-managed businesses do not have an effort problem. They have an alignment problem: between the strategy, the people who carry it, and the self at the centre of it all.

The numbers do not speak to the strategy

Your reports record activity, but never answer whether the strategy is working, what to change, or what to start. So decisions drift back to instinct, and the plan and the reality quietly part ways.

The strategy and the people pull apart

When your people do not co-own the plan, they work around it instead of with it. Coordination, cooperation, and innovation, the things that create real progress, stall without anyone deciding they should.

Everything still runs through you

It takes real self-awareness to admit the bottleneck is you. I help you disconnect through careful, methodical steps: building the numbers, the people, and the rhythms that let the business run, and grow, without you in every decision.

Step one, for every new client

The Business Clarity Review

A fixed-scope, three-week deep dive into your numbers, your strategy, and your leadership structure. You get an honest, board-grade picture of where the business stands and a prioritised 12-month roadmap.

It is deliberately standalone: many clients take the roadmap and run with it themselves. Those who want a partner in the execution move into a monthly plan, with the Review fee credited to your first month.

Fixed scope, fixed price
R24,500 once-off, ex VAT
  • Financial health and margin diagnostic
  • Funding and growth readiness assessment
  • Strategy and leadership gap review
  • Prioritised 12-month action roadmap
  • 90-minute findings session with you
Book your Review

Covered by the net-gain guarantee: no real value, full refund.

Monthly partnerships. Transparent investment.

Every plan is a fixed monthly fee, cancellable on 60 days' notice. Choose the level of partnership your business needs now, and move up as it grows.

Foundation

Clarity

For owners who need real visibility: decision-grade numbers every month.

R14,500 /month ex VAT
  • Monthly management accounts with analysis and plain-language commentary
  • Margin, cash flow, and KPI tracking
  • Quarterly board pack, presentation-ready
  • Quarterly working session with you
Start with Clarity
Executive partner

Partner

For businesses that need a senior executive presence at the table.

from R65,000 /month ex VAT
  • Everything in Command
  • 1:1 thinking-partner sessions with you, included
  • Strategy development and hands-on implementation
  • Board attendance and participation
  • Leadership team development programme
  • Internal financial reporting and governance-structure guidance — management reporting lines, cost centres, board and shareholder governance (not corporate, tax, or transaction structuring)
  • Deal-readiness financial preparation — decision-grade numbers and data-room readiness (not origination, negotiation, or execution)
Enquire about Partner

The Sounding Board Entry point

Not ready for a full plan? Two hours of my time each month, yours to spend on whatever matters most: cash, pricing, a difficult hire, a negotiation, a decision you keep circling. Pure counsel, no deliverables, cancel anytime. When the business outgrows two hours, Clarity is the natural next step.

R2,500 /month, capped at 2 hours Start here

Strategic & Operational Diagnostic Fixed scope

A four-to-six-week deep dive into how your business actually works: where the strategy stands against the numbers, where operations leak margin and time, and which non-consensus opportunities the standardised five-year view is hiding. You leave with a prioritised plan built for execution: what to change, what to start, what to stop, and in what order. Deeper than the Clarity Review; this is the full machinery, strategy, operations, and organisation, for businesses ready to act on what they find.

from R65,000 fixed scope, four to six weeks Enquire

The net-gain guarantee

The value you take from this work must be worth more than the fees you pay. If you do not experience real value, I refund your fees in full, and if a single session misses the mark, the next one is free. No forms, no argument. The whole practice is built on you trusting the counsel you pay for.

How it works

1

Book a free 30-minute intro call

We talk about the business, where it is stuck, and whether we are the right fit. Free, no pitch, no obligation.

2

Start with the Review

Three weeks, fixed price. You get the full picture and the roadmap, whatever you decide next.

3

Choose your partnership

Move into Clarity, Command, or Partner with the Review fee credited. We get to work on the roadmap together.

The thinking behind the work

Your business is a dynamic, interconnected, evolving system.

Numbers are the vital signs, not the whole system. My work with every leader runs on one loop: make honest sense of where you are, get precise about where you want to be, and build the actions that close the gap.

Interpret

The results you are getting

What the numbers, the customers, and the team are actually telling you, and why the business produces exactly what it produces today.

Imagine

The results you want

A precise picture of the business you are trying to build: margins, cash, team, and the life you want it to fund. This is where we look past the standardised five-year plan for the non-consensus views of the future your competitors have not priced in.

Build

The actions that get you there

Real-world moves with owners, deadlines, and a monthly cadence that holds, until the results you imagined are the results you report.

01 Clear thinking

Decision-grade numbers and honest analysis, so every decision starts from facts.

02 Vision

A strategy everyone can see and steer by, not a deck in a drawer.

03 Culture

The habits and standards your results actually grow from.

04 Selves

People coordinating, cooperating, and innovating together, so nothing rests on one person.

05 People + AI

AI is only as powerful as the human judgment guiding it. Automate the repetitive work; keep people on the decisions, the relationships, and the craft.

Self Selves Strategy

Self. Selves. Strategy. I work where the three meet.

Self: the leader whose inner clarity quietly shapes everything downstream. Selves: how people coordinate, cooperate, innovate, and collaborate; the way real-world progress actually gets made. Strategy: the market, the model, the margin.

Most advice treats these as separate disciplines with separate consultants, so the strategy ignores how people actually work together, the people work around the strategy, and nobody says out loud that the bottleneck is usually the owner's own clarity. In a real business they are one system.

My work lives at that intersection: I can hold the spreadsheet, the room, and the person at the same time, and move all three together. That is what makes the rest of this page work.

The Thinking Partner

Private 1:1 sessions for owners and senior leaders: part strategist, part executive coach. Structured reflection on the decisions only you can make, the leadership you want to grow into, and the business you are actually trying to build. And the questions every consensus plan skips, the ones that surface a view of the future nobody else in your industry is acting on yet. Available standalone or alongside any plan.

from R12,500 /month, two sessions Enquire
Portrait photoSebastian Pieterse, CA(SA) MBA, strategic finance and leadership partner
Who you work with

The letters after my name matter less than what they are for.

On paper: CA(SA), MBA, the Inner MBA three times, years in investment banking advisory and private equity. Plenty of people carry similar letters. They are technical qualifications, the tools of the work, not the point of it.

What actually drives me is a passion for leadership: how self-awareness and mindfulness translate into better decisions, stronger teams, and organisations that work. I built the technical toolkit in deal rooms; I learned to read living systems as a nature guide in Northern Natal, and still spend as much time as I can in the South African bush. That combination is the perspective I bring to real-economy problems: businesses that employ people, serve customers, and carry families.

And the work is built for your benefit more than mine. An engagement only makes sense if the value you take from it is worth more than the fees you pay: a net gain, every time. I am confident enough in that, and in the trust we will build, that if you do not experience real value, I refund your fees in full.

This practice is deliberately small. Every client works directly with me, on a fixed price they saw before we ever spoke. Whatever the business is preparing for next, the person walking with you already knows it cold.

CA(SA), MBAplus the Inner MBA, completed three times
Mid-marketowner-managed businesses served
Directsenior-only delivery, no handoffs

Questions owners ask

Is this an accounting or bookkeeping service?

No. You keep your bookkeeper or accountant; they do the recording and compliance. I turn that raw output into decision-grade insight, strategy, and leadership support. Think of it as the layer your accountant was never mandated to provide.

Why do you publish your prices when nobody else does?

Because you should not need three meetings to find out whether you can afford something. Fixed scope, fixed price, in writing. If your situation needs something bespoke, we will scope it openly.

What size business is this for?

The sweet spot is owner-managed businesses with roughly R10m to R100m in annual revenue. Below that, the Sounding Board or a standalone Review is usually the right starting point. Above that, the Partner plan or a scoped engagement fits better.

What if I do not get real value from the work?

Then you do not pay for it. If you do not experience real value, your fees are refunded in full, and if a single session misses the mark, the next one is free. You take no risk on the quality of the counsel; that risk is mine to carry.

Are you locked in a long contract?

No. Monthly plans run month to month with 60 days' notice. The work should keep earning its place every month.

What is the "systems" thing about? I just need my numbers sorted.

Then we start with the numbers, and the numbers alone will earn their keep. The systems lens simply means I never treat your business as a spreadsheet: behind every margin problem is usually a decision, a person, or a habit. Clients who want to work on that layer can; clients who do not, get exceptional finance work without any of the language.

Get the clarity your business has been missing.

Book a free 30-minute conversation. Worst case, you leave with two or three things worth fixing. Best case, you gain a long-term partner in the business.

Book your free 30-minute call