For owner-managed businesses, R10m to R100m revenue

Run your business with the clarity and command of a world-class CFO and strategist.

I help owners interpret the results they are getting, imagine the results they want, and build the real-world actions that deliver them. Fixed-price monthly partnerships. No bloated firm. No vague quotes. You see the price before we ever speak.

See transparent pricing Start with a Review

Working directly with a senior strategic finance and leadership partner. Limited client seats by design.

What owners get

Management accounts that actually tell you something
Board packs your board and funders respect
A strategy you execute, not a deck that gathers dust
A stronger leadership team around you
A trusted partner when it is time to raise or sell

You have a bookkeeper. You do not have answers.

Most businesses between R10m and R100m sit in the gap: too big to fly blind, too lean to carry a full executive bench.

The numbers arrive late and say little

Compliance accounting tells you what happened months ago. It does not tell you where cash is going, which lines make money, or what to do next.

Banks and funders keep saying "not yet"

Funding decisions are lost on presentation. Clean management accounts, a credible forecast, and a proper pack change the conversation entirely.

Everything still runs through you

Strategy, people, and performance all bottleneck at the owner. Without a stronger leadership layer, the business cannot scale past you.

Step one, for every new client

The Business Clarity Review

A fixed-scope, three-week deep dive into your numbers, your strategy, and your leadership structure. You get an honest, board-grade picture of where the business stands and a prioritised 12-month roadmap.

It is deliberately standalone: many clients take the roadmap and run with it themselves. Those who want a partner in the execution move into a monthly plan, with the Review fee credited to your first month.

Fixed scope, fixed price

R24,500 once-off, ex VAT

Financial health and margin diagnostic
Funding and growth readiness assessment
Strategy and leadership gap review
Prioritised 12-month action roadmap
90-minute findings session with you

Book your Review

Covered by the net-gain guarantee: no real value, full refund.

Monthly partnerships. Transparent pricing.

Every plan is a fixed monthly fee, cancellable on 60 days' notice. Choose the level of partnership your business needs now, and move up as it grows.

Foundation

Clarity

For owners who need real visibility: decision-grade numbers every month.

R14,500 /month ex VAT

Monthly management accounts with analysis and plain-language commentary
Margin, cash flow, and KPI tracking
Quarterly board pack, presentation-ready
Quarterly working session with you

Start with Clarity

Most chosen

Command

For owners ready to run the business on strategy, not instinct.

R32,500 /month ex VAT

Everything in Clarity
Monthly strategy and performance session
Rolling forecast and cash flow management
Annual results presentation to board, bank, or shareholders
Finance team coaching and development
Direct access between sessions

Take Command

Executive partner

Partner

For businesses that need a senior executive presence at the table.

from R65,000 /month ex VAT

Everything in Command
1:1 thinking-partner sessions with you, included
Strategy development and hands-on implementation
Board attendance and participation
Leadership team development programme
Corporate structuring guidance
Transaction readiness, on standby

Enquire about Partner

The Sounding Board Entry point

Not ready for a full plan? Two hours of my time each month, yours to spend on whatever matters most: cash, pricing, a difficult hire, a negotiation, a decision you keep circling. Pure counsel, no deliverables, cancel anytime. When the business outgrows two hours, Clarity is the natural next step.

R2,500 /month, capped at 2 hours Start here

✓

The net-gain guarantee

The value you take from this work must be worth more than the fees you pay. If you do not experience real value, I refund your fees in full, and if a single session misses the mark, the next one is free. No forms, no argument. The whole practice is built on you trusting the counsel you pay for.

When the moment comes

Transactions and deal services

When your business is ready to raise capital, acquire, sell, or restructure, you want someone who already knows your numbers standing next to you. Three deal services carry fixed starting prices; full mandates are scoped individually.

Business valuation

A defensible, board-ready valuation with the methodology, assumptions, and the story behind the number. For a sale, a buy-in, a shareholder exit, a dispute, or simply knowing what you have built.

from R38,500 fixed scope, two to three weeks

Investment memorandum

The document funders and investors actually read: your business, numbers, and ask packaged to institutional standard, with a three-way financial model behind every figure.

from R85,000 fixed scope, four to six weeks

Financial due diligence

Buying a business? I interrogate the target's numbers before you sign: quality of earnings, working capital, hidden liabilities, and the red flags the seller's pack glosses over.

from R95,000 scoped to deal size

Full capital-raise and M&A mandates remain engagement-based: a monthly work fee plus a success fee aligned to your outcome. Strictly confidential.

Discuss a transaction

The thinking behind the work

Your business is a dynamic, interconnected, evolving system.

Numbers are the vital signs, not the whole system. My work with every leader runs on one loop: make honest sense of where you are, get precise about where you want to be, and build the actions that close the gap.

Interpret

The results you are getting

What the numbers, the customers, and the team are actually telling you, and why the business produces exactly what it produces today.

→

Imagine

The results you want

A precise picture of the business you are trying to build: margins, cash, team, and the life you want it to fund. This is where we look past the standardised five-year plan for the non-consensus views of the future your competitors have not priced in.

→

Build

The actions that get you there

Real-world moves with owners, deadlines, and a monthly cadence that holds, until the results you imagined are the results you report.

01 Clear thinking

Decision-grade numbers and honest analysis, so every decision starts from facts.

02 Vision

A strategy everyone can see and steer by, not a deck in a drawer.

03 Culture

The habits and standards your results actually grow from.

04 Selves

People coordinating, cooperating, and innovating together, so nothing rests on one person.

05 People + AI

AI is only as powerful as the human judgment guiding it. Automate the repetitive work; keep people on the decisions, the relationships, and the craft.

Self. Selves. Strategy. I work where the three meet.

Self: the leader whose inner clarity quietly shapes everything downstream. Selves: how people coordinate, cooperate, innovate, and collaborate; the way real-world progress actually gets made. Strategy: the market, the model, the margin.

Most advice treats these as separate disciplines with separate consultants, so the strategy ignores how people actually work together, the people work around the strategy, and nobody says out loud that the bottleneck is usually the owner's own clarity. In a real business they are one system.

My work lives at that intersection: I can hold the spreadsheet, the room, and the person at the same time, and move all three together. That is what makes the rest of this page work.

The Thinking Partner

Private 1:1 sessions for owners and senior leaders: part strategist, part executive coach. Structured reflection on the decisions only you can make, the leadership you want to grow into, and the business you are actually trying to build. And the questions every consensus plan skips, the ones that surface a view of the future nobody else in your industry is acting on yet. Available standalone or alongside any plan.

from R12,500 /month, two sessions Enquire

Portrait photo Sebastian Pieterse, CA(SA) MBA, strategic finance and leadership partner

Who you work with

The letters after my name matter less than what they are for.

On paper: CA(SA), MBA, the Inner MBA three times, years in investment banking advisory and private equity. Plenty of people carry similar letters. They are technical qualifications, the tools of the work, not the point of it.

What actually drives me is a passion for leadership: how self-awareness and mindfulness translate into better decisions, stronger teams, and organisations that work. I built the technical toolkit in deal rooms; I learned to read living systems as a nature guide in Northern Natal, where I still spend time. That combination is the perspective I bring to real-economy problems: businesses that employ people, serve customers, and carry families.

And the work is built for your benefit more than mine. An engagement only makes sense if the value you take from it is worth more than the fees you pay: a net gain, every time. I am confident enough in that, and in the trust we will build, that if you do not experience real value, I refund your fees in full.

This practice is deliberately small. Every client works directly with me, on a fixed price they saw before we ever spoke. When the day comes to raise capital or do a deal, the person advising you already knows your business cold.

CA(SA), MBAplus the Inner MBA, completed three times

R10m to R1bnbusinesses served

Directsenior-only delivery, no handoffs

Questions owners ask

Is this an accounting or bookkeeping service?

No. You keep your bookkeeper or accountant; they do the recording and compliance. I turn that raw output into decision-grade insight, strategy, and leadership support. Think of it as the layer your accountant was never mandated to provide.

Why do you publish your prices when nobody else does?

Because you should not need three meetings to find out whether you can afford something. Fixed scope, fixed price, in writing. If your situation needs something bespoke, we will scope it openly.

What size business is this for?

The sweet spot is owner-managed businesses with roughly R10m to R100m in annual revenue. Below that, the Sounding Board or a standalone Review is usually the right starting point. Above that, the Partner plan or a scoped engagement fits better.

What if I do not get real value from the work?

Then you do not pay for it. If you do not experience real value, your fees are refunded in full, and if a single session misses the mark, the next one is free. You take no risk on the quality of the counsel; that risk is mine to carry.

Are you locked in a long contract?

No. Monthly plans run month to month with 60 days' notice. The work should keep earning its place every month.

What is the "systems" thing about? I just need my numbers sorted.

Then we start with the numbers, and the numbers alone will earn their keep. The systems lens simply means I never treat your business as a spreadsheet: behind every margin problem is usually a decision, a person, or a habit. Clients who want to work on that layer can; clients who do not, get exceptional finance work without any of the language.

Can we start with a transaction instead?

Sometimes. But raises and deals go better, and price better, when your numbers and story have been board-grade for a few quarters first. The Review will tell us honestly how ready you are.